WELCOME TO THE WORLD OF AGRITALIA
AGRI ITALIA HAS BEEN IN THE FRUIT AND VEGETABLE BUSINESS SINCE 1989 AND CONSISTS OF A SMALL GROUP OF GROWERS WHO DECIDED TO WORK TOGETHER. ITS PRODUCE COMES FROM CROPS GROWN IN THE AREA OF AGRO PONTINO (TERRACINA AND SABAUDIA), AN AREA WITH A HIGH AMOUNT OF GROWERS AND PRODUCE. THE EXPERIENCE, DYNAMISM AND PRODUCTION CAPACITY OF ITS FARMERS HAVE ALLOWED AGRI ITALIA TO MAKE ITS PRODUCE KNOWN ALL OVER ITALY AND SINCE 2001, MANY OTHER EUROPEAN COUNTRIES.
The aim of Agri Italia is to meet the demand of the consumer, who is increasingly aware of the health and wholesomeness of produce and of care for the environment. This leads them to seek out guaranteed, certified produce. Agri Italia has IFS Food and GLOBAL G.A.P. certification, in line with the standards required by European customers to qualify and ensure quality, food safety, good growing practices, traceability, respect for the environment, and good working conditions.
Agri Italia is a modern organisation that focuses its efforts on eco-friendly products, using integrated production techniques, agronomy techniques with a low impact on the environment (biodegradable mulch, solarisation), and constant residual monitoring to ensure healthy produce, an essential part of company policy.
BUTTERHEAD LETTUCE AND LOLLO VERDE
A BRAND NEW AGRI ITALIA
With the conquest of new markets, above all in export, Agri Italia has evolved to stand out, with a new, distinctive and original company image.
MOTIVATION FOR THE NEW BRAND
We created a link between the flavours of the produce sold by Agri Italia and knowhow, interpreted as the ability to cultivate the earth’s products, in terms of knowledge and advice to share with and communicate to its consumers.
The new company image created for Agri Italia to make the slogan “Sapori e Sapere” – Taste and Expertise – into something tangible. It all stems from a need to inform consumers about the origins of Agri Italia’s products.